date:May 09, 2014
Strategic branding consultancy Coley Porter Bell (CPB) has revealed a new design for one of the UKs leading cooking sauce brands - Loyd Grossman - which is owned by Premier Foods. This is the first project the agency has launched for Premier Foods since winning the account last summer.
CPB was tasked to create a design that reflected the new brand essence of vibrant flavours and also demonstrate the brands core values of premium quality and modernity across its Italian, Thai, Indian and Tex-Mex