date:May 09, 2014
aid in a recent note. It seems that Nespresso has turned into an open system.
And in the US., where Keurig Green Mountain Inc. (GMCR) controls 85% of the single-serve coffee pod segment, Nespresso has had to supersize its Nespresso machine to appeal to Americans who prefer a big cup of Joe to a dainty shot. The US accounts for about 25% of the $10.8 billion single-serve coffee market, second only to Europe, according to Euromonitor.
Huge Bet
Nestle is placing a huge bet on Nespresso in the US