date:May 09, 2014
nseo, the combined entity will control 16.3% of global coffee sales to Nestles 22.7%, according to Euromonitor. Measured by the volume of coffee sold, the new company will be even bigger than Nestle, Euromonitor said. More than 40% of its revenue comes from roast and ground coffee, while single-serve, the fastest-growing slice of the market, accounts for less than a fifth.
Europe will be Jacobs Douwe Egbertss stronghold, with leading positions in France, Belgium and the Netherlands, and number