Tesco Challenges Budget Stores By Taking Page From Amazon Playbook
date:May 09, 2014
oss the Tesco universe and shorten the time at the till.

Second Weapon

Clarke bought BlinkBox in 2011, inspired by Amazon acquiring local rival Lovefilm. Aside from being a revenue generator in its own right, the service also drives frequency and loyalty, the CEO said. Customers who download Blinkbox movies spend another 13% on top of that on Tesco goods and services, while those who shop online and in stores spend three times as much as those that just go to the outlets.

The bad news is that
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