date:May 09, 2014
ow seeing the big four moving away from here today, gone tomorrow promotions and toward everyday low prices with Tesco, Morrisons and Asda all announcing price cuts this month.
He continues: The proportion of sales on promotion currently stands at 45% among the big four. By contrast, the figure at Aldi is just 3%.
Tesco now states Prices down and staying down, Asda features Price lock, Morrisons introduced Im Cheaper everyday low prices and the Co-operative has adopted Fair and Square pricin