date:May 09, 2014
to sharpen its focus on its branded products in growth categories.
Baptista's Bakery was established in 1999 following the sale of Gardetto's Bakery to General mills.
Snyder's-Lance president and CEO Carl Lee said the team at Baptista's is strong and dedicated, with many new product ideas which will be an excellent pairing for company's brands.
By combining the resources and expertise of Baptista's with the scale of Snyder's-Lance, we will accelerate our ability to deliver exciting, on-trend