Hain Celestial: Rudi’s will be ‘next $100 million brand’
date:May 09, 2014
cutive officer of Hain Celestial U.S., during a May 8 call with analysts to discuss third-quarter results. Rudis is growing strongly in both the organic and gluten-free segments. They have a tremendous innovation queue in place, and we believe the brand is extendable beyond bread and baked goods.

Hain said the brand fits the companys key acquisition criteria; Rudis is a leader in the natural channel with presence in high-growth categories of whole grains, organic and gluten free. The brand also
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