date:Jul 19, 2012
ompany has a three-year strategy to improve its branded portfolio, making its sales mix less skewed towards seasonal products.
It also hopes to grow its private label sales as supermarkets and retailers look to add more premium products to complement their value ranges.
Upping exports
The company sees another opportunity on the European mainland and plans to increase its exports.
Zetar established a French sales and distribution subsidiary in Northern France earlier this year where it plans