date:Jul 19, 2012
.6bn Chinese confectionery market with a 1.4% share, according to Euromonitor International. Mars dominates the market with a 16.5% share on the strength of its Dove brand.
According to Euromonitor, Halls is Krafts strongest confectionery brand in China.
Another worm fiasco
Cadbury, which was acquired by Kraft in 2010, was previously embroiled in another worm fiasco in 2003 in India
Allegations in domestic newspapers at the time claimed that the state Food and Drugs Administration (FDA) had