Tesco launches 'pound zones' in bid to compete with budget supermarkets
date:May 08, 2014
The nations biggest retailer has begun opening heavily-promoted 'pound shop' areas within its stores in a bid to take on thriving Poundland and other low-cost chains. The new zones have so far been introduced to more than 60 Tesco stores, and the retailer plans to increase this figure to nearly 300 over the next few weeks.

Tesco Pound Shop buying manager Paul Bangs said it wanted to ensure shoppers had access to a vastly improved range of discount products. He said in a letter to suppliers: Thi
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