date:May 08, 2014
s given its own vibrant illustration, balanced against the all-important natural credentials over a natural cream backdrop for maximum shelf-shout.
Melvin is much friendlier, more animated and real than the previous brand character. Active and fun-loving, he interacts directly with the fruit on pack. Around him, we created credible messaging and honest claims in an approachable tone of voice. We were lucky enough to witness consumer feedback and our work has unanimously changed mums perceptions