date:May 08, 2014
ities and identify the perfect design positioning. The agency introduced Refreshingly Fruity Fun as a strapline and the sub-brand Splash to distinguish the flavoured waters from the still juices on shelf.
Building on the brands positive nostalgia, Robot Food developed a new playful personality around a cheeky young panda named Melvin. Each flavour variant (blackcurrant and orange pineapple for Splash; blackcurrant and raspberry for still juices; Tropical Fruits and Summer Fruits for squash) wa