date:May 08, 2014
l drinks, made with no added sugar and only natural colours and flavourings. This was the challenge facing the brand.
Panda asked Robot Food to help reposition the brand and articulate their range of naturally flavoured waters, still juices and squash. The aim was to appeal to health-conscious mums, be seen as relevant in todays market, and establish Panda as a leading brand offering fruity refreshment for kids.
Robot Food used their RAD process (Research, Analyse, Define) to maximise opportun