date:May 08, 2014
Logic Design, consulting agency specialized in brand strategy, contributed to the reflection on the brand positioning of Canderel. Through a global audit, the agency clarified the brand message providing everybody with sweet, without feeling guilty . Logic Design enhanced the brand content with a highlighted pleasure dimension, thanks to a creative and open wording. This brand message has been developed in Press and TV campaigns launched in March 2014.
In order to embody this new brand positi