date:Jul 19, 2012
e of increasing health awareness,Iibonen said.
But Foote denied that any such thinking had determined PepsiCos positioning of its new Mountain Dew line extension:Mountain Dew Johnson City Gold is not being positioned or marketed as a health and wellness product. It is simply a flavor innovation for Mountain Dew,she said.
However, in 2010 PepsiCo CEO, Indra Nooyi, said the company would focus on health and wellness-oriented beverages, and it has since given its portfolio a health-based overhaul