Mountain Dew fans will flock to new US malt-based ‘craft soda'
date:Jul 19, 2012
innovations.

We wanted to create a premium Mountain Dew experience for them by bringing them a limited time craft soda. Like original Mountain Dew, Mountain Dew Johnson City Gold is unlike any other soft drink in the US market and we think it is a taste our fans will want to experience.

But what made PepsiCo think that the States was ready to embrace malt-based non-alcoholic beverages now despite their popularity in geographies such as the Middle East and Latin America?

Mountain Dew is known
3/7 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
06/24 14:20