date:May 08, 2014
during May, fuses contemporary and traditional imagery to reinforce the brands 70-year heritage while drawing out the personality consumers associate with the Merrydown brand name.
A prominent feature across all of the packs is the logo which depicts a fox dancing a jig and playing an apple core-shaped fiddle, bringing to life the character and sociability of the brand.
The new packaging emphasises that Merrydown Cider is Made with a Unique Recipe paying homage to the fact that it is still ba