Morrisons Escalates UK Grocery Market Price War
date:May 08, 2014
UK supermarket group Morrisons has announced that it is going to be permanently cheaper with price reductions on 1,200 everyday essentials, reinforcing its credentials as a fresh-led value grocer. The move represents Morrisons biggest ever price cuts.

The cuts, which average 17%, will span both own-brand and popular branded products which together make up most of families weekly shopping baskets. The latest price drops follow earlier ones on milk, fresh meat, fruit and vegetables.

Dalton Phili
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