Competition slices into Whole Foods’ market share
date:May 08, 2014
reality of the marketplace, which is increased competition and important that we continue to innovate, differentiate, while paying more attention to value.

To recapture market share, Whole Foods has developed a five-year plan that includes accelerated store growth, pricing adjustments and investments in technology. Offering a differentiated product selection remains a critical component of Whole Foods strategy.

Customers look to us to create and curate new and existing products, Mr. Mackey sai
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