Competition slices into Whole Foods’ market share
date:May 08, 2014
f Whole Foods, during a May 6 call with financial analysts. Weve seen new entrants get public money, such as Sprouts, Fresh Market, Natural Grocer, theyre expanding more rapidly. Trader Joes continues to expand.

While Whole Foods remains the category leader, the retailer said it is not gaining share as quickly as it has in previous years.

I think for a long time Whole Foods had the field to ourselves, pretty much, Mr. Mackey said. That was nice. But we dont any longer, so were adapting to the
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