AB InBev profit rise limited by World Cup marketing spend
date:May 08, 2014
but in certain countries they already started to do a lot of promotion ahead of the World Cup, said Bernstein Research's Trevor Stirling.

He said the marketing spend and Mexico gains were more issues of timing that might result in some reduction of short-term estimates, but should not affect the longer-term outlook.

Stirling has a market perform rating on AB InBev shares, which he said were trading at a 20 percent valuation premium to its drinks industry peers.

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