UK grocer Sainsbury's says will outperform price-cutting rivals
date:May 08, 2014
ure we stay competitive.

After 10 years at the helm, he will be succeeded by Mike Coupe, currently commercial director, following the firm's shareholders' meeting in July.

King said he was confident Sainsbury's offer set it apart from its rivals. It includes a focus on own-brand products, the Brand Match pricing scheme and the Nectar loyalty card, which along with continued investment in online and convenience - the fastest growth areas in the market - would allow it to outperform peers in 201
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