Health claims, RCTs and the curious case of the FTC v POM Wonderful: What happens next?
date:Jul 19, 2012
CTs).

FTC: Only RCTs will do for claims that a product treats, prevents or reduces the risk of diseases

In its appeal of Chappells ruling, the FTC warns that merely telling POM that disease claims must in future be substantiated by 'competent and reliable scientific evidence' without pinning down what kind of data is expected would justengender more disputes with Respondents [POM] who insist on adhering to their own standards, regardless of those laid down by the FTC and the FDA.

Andfor claim
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