date:May 07, 2014
companies.
Rice Krispies
Kellogg is particularly attractive because cereal is one of the more profitable food categories, Yarbrough said. While General Mills also makes cereal, its more logical suitor is considered to be Nestle SA because the two companies already have a joint venture, he said. Kellogg owns Frosted Flakes, Rice Krispies and Froot Loops. General Mills has Cheerios, Fiber One and Lucky Charms.
Kraft Foods was created in 2012 when Kraft Foods Inc. separated its North American pa