date:May 07, 2014
On Sunday British supermarket chain Morrisons was forced to apologise after it provoked uproar for using the vast aeroplane wings of Antony Gormleys famous landmark sulpture in Gateshead, the Angle of the North, as a billboard to advertise the cut-price cost of a French loaf.
Morrisons said it beamed a projection of a giant baguette bearing the slogan Im Cheaper onto the artwork on Friday night in a bid to promote its new low-cost strategy aimed at tackling the rise of discount supermarkets Li