date:May 07, 2014
s that arise when it is possible to avoid the use of a consumer-facing logo. The supermarket chains say that the consumers are not particularly concerned about a logo, and prefer to rely on the decisions taken by the merchant or supermarket. And research supports this conclusion. Further, while it is true that our investigations have revealed a price premium in British supermarkets for the MSC label, there are no indications that this premium is carried onwards along the chain of value, says Nst