date:May 07, 2014
ation is a well-established purchasing criterion both in Sweden and in Great Britain, although most companies also buy non-certified fish. This confirms, among other things, that it is currently unrealistic to attempt to work without certification in many important markets, says Nstvold.
Attitudes to sustainability certification differ somewhat between the two markets.
British stakeholders are significantly more accustomed to seeing alternative systems such as IRF and the Alaskan Seafood from