date:May 07, 2014
ats why the messaging our sales teams will deliver is designed to enlist retailers support in our fight against irresponsible consumption, while also empowering them to issue a call to action to consumers.
FAAR President and CEO Ralph Blackman commended Pernod Ricard USA and Southern for teaming up to reach retailers, saying he is delighted by this integrated initiative to help spread the word about FAAR and alcohol responsibility.