date:May 07, 2014
o being leaders in educating consumers on responsible drinking.
Formerly known as The Century Council, FAAR has created breakthrough programs that have significantly reduced drunk driving and underage drinking. Since the organization was formed in 1991, underage drinking among eighth graders has reached an all-time low and drunk driving has declined by 35 percent.
While the progress has been impressive, we cant rest on our laurels, says Martin Crane, SVP, spirits sales, Pernod Ricard USA. Th