UK lunchbox trend forces bakery manufacturers to up variety amid foreign invasion
date:Jul 19, 2012
lude both white and wholemeal options, and also look to the growth of flatbread pockets.

Some manufacturers have spotted this trend. In February last year, Warburtons launched Square-ish Wraps and Sandwich Thins, while Kingsmill introduced Pockets in white and 50/50 formats a few months later.

At-home foreign accompaniments

Keynote added that financial uncertainty had also created a dining-in trend, which may also spell new opportunities for bakers.

With consumers choosing to stay at home in
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