date:May 07, 2014
t leading supermarkets from mid-March (RRP 3.09/4x125ml).
Paul Feery, head of brand marketing at RR Ice Cream, said:
The new KitKat Cone is an example of how RR is maximising the potential of a popular brand, in a fun and innovative way.
The ice cream will appeal to existing fans, offering them a summertime eating occasion for their favourite confectionary brand.
We are confident that the KitKat Cone will prove a popular treat this summer and so we have included it in our Ultimate Line Up; a