date:May 07, 2014
Flavoured milk brand Yazoo is launching a new Hits the spot campaign across 1,500 national bus stops and telephone panels, to increase penetration for its on-the-go flavoured milk shoppers.
Yazoo will be offering a free bottle to 150,000 shoppers in London only from 5th May for two weeks, with a mobile coupon that can be redeemed across 45,000 convenience outlets, in conjunction with I-Movo and Paypoint.
Penetration of flavoured milk amongst on-the-go shoppers has increased 6.2%, seeing a valu