date:May 06, 2014
st half of 2014, supported by extensive in-store promotions. Building excitement without price is important to help consumers over this short-term hurdle of pretty significant inflation.
Maple Leaf has found a success story in its Maple Leaf Prime brand, which grew 28% between 2011 and 2013. Building on that momentum, the company is launching several new categories, including frozen chicken strips, nuggets and wings, and frozen entrees, such as Thai green curry chicken and turkey with home-styl