date:May 06, 2014
In response to increased pressure on pork prices, Maple Leaf Foods, Inc. has accelerated new product development.
One of the most important levers is for us to engage consumers and protect volume for new product innovation that brings excitement and variety to the shopping and dining experience, said Michael McCain, president and chief executive officer of Maple Leaf Foods, during a May 1 call with financial analysts. We consciously accelerated the launch of a number of new products to the fir