date:May 06, 2014
For the first time, McDonalds Corp. is placing an emphasis on specific, measurable sustainability improvements.
The fast-food chain, which has issued a Corporate Sustainability Report every year or two, on April 30 issued its first report to contain a framework with aspirational goals it would like to achieve by 2020. The framework is in contrast to reports of the past, which have steered clear of setting specific targets.
Weve worked diligently to develop this C.S.R. Sustainability Framework