date:May 06, 2014
250ml and 750ml to be released later in the year), features a modern design with visuals of fresh fruit in contemporary, bright colours, and messaging on pack.
Cathy Ogilvie, designer at Parker Williams, comments: We created a light-hearted, fruity appeal using a contemporary illustrative style, adapted to the different sizes of the product range. Quirky and down-to-earth messages have been added on the pack to make the customer smile and relate to the products.
The vibrant colour scheme an