date:May 06, 2014
er which remained full I should add as we looked carefully at what competitors were doing, what was working, and how we could work with Greene King to develop the brand images to launch into this market with credibility and impact.
Contemporary look and feel
The design draws on the heritage of Greene King: the crown and arrows of St Edmunds legend, the distinctive gold foil neck label, and serrated edges to the label make it look like a page torn from a medieval book.
However, it also has a