date:May 06, 2014
lavours, says Dom South, Marketing Director at Greene King. It is a great opportunity for us. It was also important to get our branding agency involved at an early stage. A strong brand at the outset can help keep everyone in the organisation committed through the new product development process.
Dan Kimmins, Design Director at Ziggurat Brands, and his team invested significant time in the research phase. We really got to know the craft beer market, he says. Our studio was full of bottles of be