date:May 06, 2014
Greene King has been producing craft beers in Bury St Edmunds since 1799. Yet it was not fully capitalising on the growing trend for small batch, speciality beers. So at the end of 2012 it commissioned Ziggurat Brands, the agency it had worked with on several branding projects in the past, to brand a new range which was due to emerge from its innovation brewhouse.
A new generation
For the first time in a generation a large number of young drinkers are experimenting with interesting, new beer f