date:May 05, 2014
consumer and acting as a means to deliver promotional campaigns.
Because the AquaSense pad soaks up only as much moisture as it needs, it does away with the need for the consumer to measure the dose it is simply held under a tap to continue functioning just as effectively, giving the consumer a much more interactive relationship with the brand through the packaging.
Martin Dallas, Managing Director - Essentra Speciality Technologies, says: There have already been some incredibly interesting