date:May 05, 2014
Continental European markets.
Customer branded dairy spreads achieved good growth in the UK, as branded offerings reduced promotional activity. The chilled ready meals category proved more challenging in a relatively flat overall retail market. Sales in the frozen meals category continued to improve relative to 2013 Q4 levels.
While conditions in the Irish market have stabilised, private label and discounter offerings continue to gain market share in the sausage, cooked meats and branded chees