date:May 05, 2014
rsonal serving suggestions, the transcripts are designed to reflect the personal care, passion and attention to detail that Rachel has put into creating her yogurts since she first founded the brand in Aberystwyth, Wales, in 1982.
The print ATL campaign is set to run until 30th June 2014, followed by a second burst of activity later in the year.
Media planning and buying for the campaign was handled by Zenith Optimedia, and the advert has been placed in titles such as Red, Woman Home, OK!, Gr