date:May 05, 2014
o, Ben Jerrys Brand Manager, said:
Snacking presents a real opportunity for retailers to unlock sales in the Ice Cream category, with the Snacking market enjoying growth of 14% last year.
By offering Peanut Butter Cup a flavour which has already proved itself to be immensely popular in a smaller format, were helping retailers to capitalise on the opportunity that snacking presents.
Ben Jerrys Peanut Butter Cup 150ml will add to the existing 150ml Classics range which includes Cookie Dough