date:May 05, 2014
Ben Jerrys, the luxury ice cream brand, is launching its Peanut Butter Cup flavour in 150ml format, following the launch of Peanut Butter Cup 500ml into its Classics range last year.
The new format is available to retailers now.
Ben Jerrys Peanut Butter Cup 500ml has performed well since launch in September 2013.
By complementing the take-home format with a 150ml portion, the brand aims to tap into the growing snacking occasion which has seen growth over the last few years.
Alessandra Salv