MillerCoors Builds a Beer for Latinos
date:May 05, 2014
ing all marketers at the company are required to take training in. Both general market and Latino-targeted ads for Summer Brew were developed by the company's Hispanic ad agency Bromley.

And even though MillerCoors isn't a 2014 World Cup sponsor (rival Anheuser-Busch InBev (BUD) is), the company will make a huge advertising push around the tournament on Univision, which has the Spanish-language rights to the tournament. After all, says Rodriguez, Futbol (known to some as soccer) is his target d
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