date:May 05, 2014
e-year period Redd's garnered a 10% share in dollar sales of the flavored-malt beverage category.
The company is also playing off the popularity of its Blue Moon Belgian White beer, which is growing faster with Latinos than the general market. Blue Moon Brewmaster Keith Villa, a third generation Mexican-American, has created a seasonal brew called Cinnamon Horchata Ale that will be out September through December.
MillerCoors says it also remains committed to multicultural advertising -- someth