date:May 05, 2014
ad broad appeal to all consumers -- but it heavily factored its research on Latinos' preferences, such as a partiality for flavored drinks. The innovation team tested heavily with that demographic as it developed the new citrus-infused beer.
MillerCoors took the same approach when it launched Redd's Apple Ale, a different fruit-flavored drink. With Redd's it also oversampled with Latinos as it developed the product. In highly populated Latino markets such as Miami, Chicago, and Orlando, in a on