date:May 05, 2014
driguez says.
The new products come as MillerCoors has failed to capture a representative share of the Latino market. According to the U.S. Census Bureau, Hispanics are expected to make up about 15% of the total U.S. drinking age population in 2015, 18% by 2025, and 25% by 2045, says Donna Hood Crecca, a senior director at industry research firm Technomic. Hispanics are also growing in buying power: Nielsen says spending by the demographic is expected to hit $1.5 trillion in 2015, up from $1 tr