date:May 05, 2014
audiences. The company says the beer is the first-ever line extension under the Coors Light brand.
Winning in beer for MillerCoors means we have to win with the multicultural consumer, says Rudy Rodriguez, the company's senior director of multicultural marketing. And so rather than simply promoting its products with bilingual spots or ads designed to connect with Latino audiences, Coors Light Summer Brew was designed specifically for the Latino drinker to bring new users into the franchise, Ro