date:May 05, 2014
When it comes t wooing Latino consumers, MillerCoors is now moving beyond mere marketing.
The Chicago-based beer maker, a joint venture of SABMiller (SBMRY) and Molson Coors Brewing Company (TAP), this year is releasing products specifically aimed at appealing to the tastes of one of the fastest-growing segments of the U.S. population.
Coors Light Summer Brew, a citrus-flavored beer, hits shelves today. The beer, which will only be available for a limited time, is squarely targeted at Hispanic